prelude
In 2021, I was invited to be the art director for the SFSU magazine Xpress
Michael Cravotta – Art Director
Kenzie Allig – Editor in Chief
Brand Voice
our vision:
playful, elegant and contemporary
we collected ideas:
type, color
& layout.
Over the course of
3 months we
developed a logo
and brand identity
for the magazine.
Each volume
had a distinct theme
and color palette
I worked closely with the photo editor on
the direction of
[photo selection]
[cover images]
[concept shoots]
[reshoots]
Stories were like
seedlings that sometimes
needed a splash
of water to grow.
Visual Solutions
I created graphical treatments for social media announcements
I’m proud of the legacy
we created.
