In February of 2022, we grabbed lunch (Pho) and talked shop. He passed me a manila envelope across the table, it read “File 001.”
The
brandi
ng for
the
show
pays
homa
ge to
high fashion
post punk
surrealism
moodboard
FITTINGS
MARKETING
i designed
material for
[show flyers]
[casting calls]
[social media posts]
[video advertisements]
[show program]
[web]
Assisted with model acquisition & promotion
COLLECTION
SHOW
Second
Runway Show
Teo asked if
I would come back
for another show
I said:
let’s build out the team.
The New Additions
CJ – Multimedia
Dre – Multimedia
Derek – Music
Taylor – Project Manager
Liz Cahill – Event Director
we brought on
[videographers]
[photographers]
[event coordinator]
[project manager]
[music producers]
[graphic designer]
[stylist]
[DJ]
Concept Shoot
To contrast
our debut, we
embodied
mystery
spirituality
softness
air of elegance
Jules & Valyntina for BP2
Promotion – Flyering
Sasha took the lead
as graphic designer.
I advised on direction
& final details
before publication.
Marketing
we employed a tiered
pricing structure
for our tickets to
maximize sales
Video Promotion
I filmed and compiled
footage from the team
to create a series
of promotions
Magazine
